Discover What is Most Important to Your Clients and the Strategies for Building Client Relationships

Building Influential Client Relationships

Client relationships can be easy or challenging, rewarding or maddening, but they are the foundation of any business. Understanding how to build them is the foundation to success.

A strong client relationship is built on trust, respect, and good communication — but there’s also another vital aspect: Your ability to connect to the needs, goals, and values of your clients is at the very heart of influence.

Instead of asking, “How would I be most influenced?” or, “What do I need from this relationship?” turn it around. Ask, “What most motivates my client?”

In this interactive BRODY workshop, you will learn the six key core values to influencing human behavior, and the tools to discover which are most important to your clients.

Learning Outcomes:

Participants who complete this program will be better able to…
• Identify and leverage their personal skills and talents to build strong relationships with clients (internal/external)
• Bridge the gap between external clients and internal stakeholders
• Create a personal action plan to immediately improve effectiveness with their most challenging client relationship

Target Audience:

Anyone seeking to influence and positively affect their client (internal and external) relationships.


Participants take an online Personal Values Assessment, and receive an individual report.


• Methods to strengthen your relationship with the client
o The 6 core values that motivate
o Leveraging your values and talents to deepen your client relationship
• Bridging the gap between your client and your internal stakeholder
o Stakeholder analysis: determining needs and values
o What to do when values clash? Techniques for creating a smooth transition


Customized workbook, Personal Values Assessment with report, and People, Projects & Progress: Influence Without Authority “mini” book by Marjorie Brody

Can be combined with “Understanding Behavioral Styles,” “Winning Negotiations: Strategies for Success” or “Move From Conflict to Collaboration” programs.

Discover strategies for building client relationships—contact BRODY Professional Development directly at (215) 886-1688 to find out more!