Latest "branding" Posts
Social media can be a useful tool for managers when hiring, promoting or even assigning new projects.
Your job candidates or high potentials look great on paper, and present well in person, but does their professionalism extend to their online presence? Consider checking out their social media profiles and potential “digital footprint” on other sites as well.
A manager that I met at a woman’s networking event last month told me that she always “Googles” her candidates as part of her hiring process.
She explained, “They may ace my in-person interview, but how else can I truly tell if they are as responsible and mature as they convey in person? Easy, I check them out online!”
She said she specifically scours their Facebook and Twitter pages to see if they have provocative selfies alone or with friends and questionable activities or posts, and whether they’ve ever spoken badly about their current employers.
Yet another story that proves the importance of visual signals and polishing your package…
While the story below happened a while ago, it’s one that still resonates — and is relevant — to this day.
The managing director of a large financial services firm approached me after a presentation that I delivered to his group, and asked if he could speak privately.
He told me about an employee at his firm with brilliant ideas and an incredible track record — someone who had all the attributes to be promoted to partner. But, she wasn’t.
When I asked him what the problem was, he actually hemmed and hawed but eventually told me her professional image (or lack thereof) was holding her back. He asked if I would meet with her to discuss possible executive coaching.
Yes, if you do a fantastic job, you might be noticed by the “right” people. You might be praised and rewarded. You might even be promoted.
It’s also possible that years will go by while you are waiting for any of that to happen.
“If you want a promotion, if you want greater responsibility, or you want to have your dream job or career, then you need to take charge and stop sitting around waiting.”
You know you have the talents, skills and big dreams. It’s time to market yourself in the most powerful and effective ways that will propel your career to greater heights.
There are many self-marketing strategies, but one technique that’s frequently overlooked is what I call “involvement.” This is no tricky piece of jargon; it means exactly what you might think …
Get involved, strategically, with specific goals in mind.
The way that businesses operate is changing in many ways. Concepts about effective leadership are changing, as is the prevalence of flex-time, shared jobs, working virtually from home, and the need to influence with or without authority based on a title or pay grade.
Companies are looking for outside-the-box thinkers and leadership abilities at all levels from the mailroom to the boardroom.
They want a “new school” way of thinking and not the “old school” mentality that what worked before is good enough.
Employers are complaining they cannot find new hires with the skills they need, and their bottom lines are suffering.
Would-be employees — particularly recently minted college graduates — are complaining that they can’t find positions that give them the chance to fully demonstrate their skills and talents.
The 2014 Masters Tournament is underway as I write this post — always an exciting event for everyone who loves the sport of golf.
This year’s field of golfers consists of 91 professionals and six amateurs, representing a total of 21 countries — all vying for the winner’s coveted green jacket.
The idea of being a “master” has a certain amount of mystique, doesn’t it? What are the factors that afford mastery? Is it raw talent? Luck? Training? Practice? A combination of these things?
I find the whole concept of mastery intriguing. Although we might not get the press, the adulation, or the same high-visibility perks as some of golf’s greats now playing in the Masters, we can still strive for mastery in many different areas of our lives, not just in sports.