Latest "personal branding" Posts
At a recent business conference, I had the good fortune to meet many speakers whom I’d admired for a long time. There was one woman in particular that I was eager to chat with — I’d read two of her books, followed her blog and was fascinated by her career and accomplishments.
A mutual friend made an introduction in between workshops.
Within seconds, we were chatting about our respective client experiences in the healthcare and life sciences industries. Except, within moments I noticed something odd. I wasn’t chatting at all.
I couldn’t get a word in edgewise.
This woman took eye contact to new heights, with a laser focus that made me uncomfortable. I took an involuntary step back. She took a step forward, and leaned in even closer.
Social media can be a useful tool for managers when hiring, promoting or even assigning new projects.
Your job candidates or high potentials look great on paper, and present well in person, but does their professionalism extend to their online presence? Consider checking out their social media profiles and potential “digital footprint” on other sites as well.
A manager that I met at a woman’s networking event last month told me that she always “Googles” her candidates as part of her hiring process.
She explained, “They may ace my in-person interview, but how else can I truly tell if they are as responsible and mature as they convey in person? Easy, I check them out online!”
She said she specifically scours their Facebook and Twitter pages to see if they have provocative selfies alone or with friends and questionable activities or posts, and whether they’ve ever spoken badly about their current employers.
Yet another story that proves the importance of visual signals and polishing your package…
While the story below happened a while ago, it’s one that still resonates — and is relevant — to this day.
The managing director of a large financial services firm approached me after a presentation that I delivered to his group, and asked if he could speak privately.
He told me about an employee at his firm with brilliant ideas and an incredible track record — someone who had all the attributes to be promoted to partner. But, she wasn’t.
When I asked him what the problem was, he actually hemmed and hawed but eventually told me her professional image (or lack thereof) was holding her back. He asked if I would meet with her to discuss possible executive coaching.
Yes, if you do a fantastic job, you might be noticed by the “right” people. You might be praised and rewarded. You might even be promoted.
It’s also possible that years will go by while you are waiting for any of that to happen.
“If you want a promotion, if you want greater responsibility, or you want to have your dream job or career, then you need to take charge and stop sitting around waiting.”
You know you have the talents, skills and big dreams. It’s time to market yourself in the most powerful and effective ways that will propel your career to greater heights.
There are many self-marketing strategies, but one technique that’s frequently overlooked is what I call “involvement.” This is no tricky piece of jargon; it means exactly what you might think …
Get involved, strategically, with specific goals in mind.
I read with great interest a Forbes.com article titled “6 Hidden Assumptions That Destroy Your Chances For Career Happiness.”
While I agreed with all of author Kathy Caprino’s points, it was Assumption 5 that really stuck in my mind:
Assumption 5: “Other people are more creative, talented, and innovative – I don’t have much to offer.”
It brought to mind a friend of mine – smart, attractive, quick, a hard worker, good at just about everything she tries, and yet, a person who insists she is not talented in any way. Do you know anyone like that? Perhaps, this may even describe you.
Here’s more of what Ms. Caprino said in her Forbes.com article:
“…I led a Find Your Passion and Impact the World With It workshop in New York City for a truly amazing group of teen girls ages 13- 18 for ThinkPeaceWorkshop, and we did an exercise where the girls were asked to address the question, What are your special talents?