Latest "persuasion" Posts
This is a guest blog from BRODY’s Executive Vice President, Amy Glass.
My great-grandmother was a runner.
Lillian Malchin (Glass) was born at the turn of the last century in Minsk, then part of Imperial Russia, and grew up in a small village in modern day Ukraine before immigrating to America. Although her world was very different than ours, one similarity is that she was also living in a post-truth world — with dire consequences.
In those days a rumor would spread, often politically sanctioned, that a child had disappeared or a woman had been attacked by a certain village. Cossacks would attack the village – galloping on their horses to plunder, rape, and murder. Entire villages were set on fire, everything destroyed, all because of a rumor, a lie … but in a post-truth world why does that matter?
One of my past coaching clients recently reached out to me to reconnect. He was proud of his latest accomplishment — moving from a sales role to a marketing position within the same organization.
Greg felt he would have a better opportunity for advancement and less travel in the new marketing position, and he was indeed thriving.
He shared how he accomplished this move successfully with the use of internal advocates. Greg first identified the type of advocates he needed; people in the marketing department.
Greg then narrowed his focus on two people that could influence the hiring decision. He LinkedIn with them, and let them know when he would be at headquarters, and asked for informational interviews.
At these meetings, Greg gave them insights from the field that could help with their next marketing campaign.
You’re giving an important presentation to audience members who might not be entirely sympathetic.
Maybe it’s delivering news of downsizing, or a reduction in hours. Maybe it’s sharing bad sales statistics. Or, maybe it’s trying to sell an idea for change that’s not popular.
Whatever the message, the people staring back at you from the seats probably don’t know who you are.
They are a captive audience, compelled to attend your talk by company policy or their managers, whether they like it or not.
You already know they are not inclined to think about the issue or idea you’re presenting the same way that you do. So, now what?
If your goal is to open or even change their minds — to persuade, to get them to take the action you need them to take or see the issue in a more favorable light — what are your options?
I strongly believe that although no one is perfect and never will be, continued personal and professional growth is a worthwhile and attainable goal.
Individuals or teams that continue growing professionally can continue offering greater and greater value to the organization, and find correspondingly more fulfillment at their jobs.
Our clients have asked us how they could continue their employees’ growth after our on-site training programs — at lunch-and-learn style meetings, or during their regular team meetings. In response to their desire to keep inspiring, honing, and expanding their teams’ abilities, BRODY is excited to launch its new Learning Burst Series. More details about this new offering, including a video explanation by Marjorie Brody and links to listen to demo webinars, can be found here.
Developed for groups of up to 20 people to learn together, the Learning Burst concept focuses on the increasingly important skills like: leadership, effective coaching, listening, influencing, business writing and presentation skills.
Happy President’s Day! On this day that celebrates our first and 16th presidents, George Washington and Abraham Lincoln, let’s look back at other historical figures of note — specifically those whose presentation skills were extraordinary.
Lincoln, of course, is a well-known example of superb oratory skills — his Gettysburg Address is often cited as a classic speech.
If you frequently give speeches or presentations, you probably already know the basics of good speechwriting.
You know that knowing your audience, along with the right message and the most effective delivery are three vital components of a good presentation.
What makes a speech not just good, but great? What makes a presentation something that your audience will leave buzzing about? What makes a speech inspirational, moving, and highly memorable?