Latest "social media etiquette" Posts
In my last blog post, I began the conversation about proper e-mail etiquette — sharing the first four of eight tips to ensure your digital messages get results and not considered as spam.
If you missed that first blog post, you might want to read it here and then come back.
People are so used to getting and sending e-mails, that they take them entirely for granted. While e-mail can be a very powerful tool in your communication arsenal, proper etiquette and professionalism should not be overlooked when sending them..
If you think writing effective business e-mails is a no-brainer, you might have your eyes opened by this article on BusinessInsider.com: “11 Cringeworthy ‘Reply-All’ Email Disasters.”
Here are the remaining four of my eight business e-mail tips:
Social media gaffes by corporations and public agencies are becoming legend, just another apparently unavoidable part of the digital, live-streaming, insta-everything world we live in.
Social media engagement has turned out to be a double-edged sword, with one side of the blade being an equal playing field, with the opportunity to reach millions in a way that’s never been so possible — and so affordable (even free) — before.
Companies and individuals have an unprecedented opportunity to connect, build their brands, and enhance their reputations through use of social media like LinkedIn, Twitter, Facebook, Google+, Pinterest and more … or not.
Because the other side of the social media blade is the possibility for massive blunders — lapses in good judgment or etiquette that go viral — bringing enormous publicity and humiliation of the most unwanted kind.
In my previous post, I mentioned that any communication online has the potential to go viral.
With greater numbers of professionals using social media sites for networking purposes, it’s even more important that they conduct themselves with exemplary etiquette.
Social media isn’t just here to stay, it’s relevant and effective.
Here are six rules for using social media effectively:
1) Do connect online, particularly on LinkedIn, the best business-to-business site for professionals. The key word in that sentence is “professional.” Employers, head hunters and potential clients are searching for great hires and vendors online, so why not take advantage of that with a professionally worded profile, professional-looking head shot — and lose the silly avatar.
On the other hand, if you would not do or say something during a job interview, if you would not say it in a board meeting, or if you would not whisper about it by the watercooler — don’t do it on LinkedIn, either … or on any other social media site for that matter!
Social media doesn’t look like it’s going to disappear any time soon.
So, if you’re using it for networking and building your career — and more and more of us are doing so — there are a few things you need to remember.
Just like any method of communication, there are dos and don’ts, best practices and pitfalls, appropriate ways of communicating, and flat-out disastrous faux pas that can easily go viral when it comes to Twitter, LinkedIn, Facebook and similar social media sites.
People love sharing and talking about other people’s bloopers, bleeps and blunders. Reality TV has proven that to the tune of billions of dollars. So, don’t give them any ammunition!
I want to share a cautionary tale. This CNN video tells the sorry story of one professional (ironically named her city’s “Communicator of the Year”) who badly dissed someone for attempting to connect with her on LinkedIn.