Latest "social media" Posts
Social media can be a useful tool for managers when hiring, promoting or even assigning new projects.
Your job candidates or high potentials look great on paper, and present well in person, but does their professionalism extend to their online presence? Consider checking out their social media profiles and potential “digital footprint” on other sites as well.
A manager that I met at a woman’s networking event last month told me that she always “Googles” her candidates as part of her hiring process.
She explained, “They may ace my in-person interview, but how else can I truly tell if they are as responsible and mature as they convey in person? Easy, I check them out online!”
She said she specifically scours their Facebook and Twitter pages to see if they have provocative selfies alone or with friends and questionable activities or posts, and whether they’ve ever spoken badly about their current employers.
Social media gaffes by corporations and public agencies are becoming legend, just another apparently unavoidable part of the digital, live-streaming, insta-everything world we live in.
Social media engagement has turned out to be a double-edged sword, with one side of the blade being an equal playing field, with the opportunity to reach millions in a way that’s never been so possible — and so affordable (even free) — before.
Companies and individuals have an unprecedented opportunity to connect, build their brands, and enhance their reputations through use of social media like LinkedIn, Twitter, Facebook, Google+, Pinterest and more … or not.
Because the other side of the social media blade is the possibility for massive blunders — lapses in good judgment or etiquette that go viral — bringing enormous publicity and humiliation of the most unwanted kind.
In my previous post, I mentioned that any communication online has the potential to go viral.
With greater numbers of professionals using social media sites for networking purposes, it’s even more important that they conduct themselves with exemplary etiquette.
Social media isn’t just here to stay, it’s relevant and effective.
Here are six rules for using social media effectively:
1) Do connect online, particularly on LinkedIn, the best business-to-business site for professionals. The key word in that sentence is “professional.” Employers, head hunters and potential clients are searching for great hires and vendors online, so why not take advantage of that with a professionally worded profile, professional-looking head shot — and lose the silly avatar.
On the other hand, if you would not do or say something during a job interview, if you would not say it in a board meeting, or if you would not whisper about it by the watercooler — don’t do it on LinkedIn, either … or on any other social media site for that matter!
Social media doesn’t look like it’s going to disappear any time soon.
So, if you’re using it for networking and building your career — and more and more of us are doing so — there are a few things you need to remember.
Just like any method of communication, there are dos and don’ts, best practices and pitfalls, appropriate ways of communicating, and flat-out disastrous faux pas that can easily go viral when it comes to Twitter, LinkedIn, Facebook and similar social media sites.
People love sharing and talking about other people’s bloopers, bleeps and blunders. Reality TV has proven that to the tune of billions of dollars. So, don’t give them any ammunition!
I want to share a cautionary tale. This CNN video tells the sorry story of one professional (ironically named her city’s “Communicator of the Year”) who badly dissed someone for attempting to connect with her on LinkedIn.
I start off today’s blog with a reminder from Mother Nature about how powerful she can be ,,,
Since Wednesday, BRODY offices have been closed, due to losing power and phone lines post ice-storm. We are all able to have limited access to e-mail messages. Here’s a list of staff e-mail. We hope that power is back up by Monday, 2-10. Thank you for your ongoing patience! We will be posting updates on our website and blog as they become available.
Now, on to our regularly scheduled blog … an important topic for business professionals to remember about business etiquette in our 24/7 digital age.
Business etiquette in the digital age comes with its own set of totally new rules and challenges – mainly related to the proliferation of social media websites where people can (and, unfortunately sometimes do), overshare personal details and opinions.