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Harness the Power of Storytelling to Ensure Your Message is Not Only Conveyed Effectively—But Remembered

Business Storytelling

Let’s face it — everyone loves a good story. Stories are fundamental to human communication; they contain the power to change the way we think, act, and feel. They’re an amazing aid to message retention and inspire action.

Stories capture your listeners’ imaginations in a way cold, hard facts alone never can. That’s why they’re the secret weapon for delivering persuasive and memorable business presentations.

Not everyone is a natural born storyteller. Learn to harness the power of storytelling for improved communication, presentation and leadership skills with BRODY’s Business Storytelling.

Learning Outcomes:

Participants who complete this program will be better able to…:
• Understand the role of storytelling in effective communication & leadership
• Know how to recognize a good business story
• Know how to craft and tell a business story
• Chose the right times to inject a story into their message

Target Audience:

Everyone who needs to convey ideas, persuade and move people to action

Content:

• Why storytelling matters for leadership and persuasion
• Where and when to use stories to teach and inspire
• How to craft a powerful story
• Learning from the experts (video examples of expert storytellers)
• Participants write and deliver their stories

Materials:

Customized workbook, IMPACT! Deliver Presentations That Get Results by Marjorie Brody; and Powerful Presentations: Messages that Move & Matter “mini” book by Bill Steele and Marjorie Brody; and jump drives that include presentation planning sheets and a 12-part video featuring Marjorie Brody: “Presentation Skills Pitfalls”

Videotaping with critique available for full-day program.

Discover how to tell stories to ensure your message is conveyed effectively and remembered—contact BRODY Professional Development directly at (215) 886-1688.