What separates an executive presentation from any other?
As an executive, you may want to …
- Inform your organization about what is going on within the company
- Inspire trust and loyalty in your employees
- Encourage people to buy into a plan or purchase
Overall, it’s about informing, inspiring and persuading.
Aristotle described the principles of Logos, Pathos, and Ethos—they remain relevant to this day.
Logos translates into logic. Every great speaker needs to be easy-to-follow (logical) and provide evidence for their position. That can inform an audience.
To move people as well—to truly inspire them—requires the added use of Pathos. Emotional appeals, stories, and examples which hit the heart, will do that.
Finally, Ethos is the credibility of the presenter. No matter how great the presentation, if the audience doesn’t trust the executive presenting, it will fall on deaf ears.
Position alone isn’t enough to inspire. An executive who is believable, trustworthy, and admirable, will have a much easier time inspiring their organization.