Create Interaction in Training
This past weekend, a BRODY team was in Texas, facilitating a “Physician Speaker Training” program. During the morning session, what struck me the most was how engaged the physicians were with a simple creative design. The room was arranged in circles, allowing the...
Some Seats Open for BRODY BOOST Camp – Because, Professionalism is Even More Critical
Four day countdown to the next BRODY Professional Development BOOST Camp … Self-development is even more critical than ever before. If you are still employed, you need to present yourself and your ideas in a clear/ concise/courageous manner. If you aren’t employed,...
It’s All About Knowing Your Audience
Last week, I did a webinar on presentation skills. One question I was asked at the end was, “What is the number one mistake that people make when it comes to giving presentations? My answer? “Not knowing the audience.” Think about it. As a speaker, your information...
A Message to President Obama & His Support Team: RE Communicating & Selling Ideas
I’ve been listening to members of the Obama administration present their ideas. They are smart people. Their ideas are well thought out (even though many of you reading this may not agree with the philosophies and/or solutions that they have crafted). But, many of...
Communication is Critical for Hospital Patients
Last week I wrote about the pharmaceutical industry. This week, it became more personal. My 84-year old mother passed out in her apartment... Fortunately, she had a medical alert button. So, she ultimately was taken to the hospital. Hospitals are scary...
Effective Communication is Critical – Especially When Triaging (& Caring for) Hospital Patients
Last week I wrote about the pharmaceutical industry. This week, it became more personal. My 84-year old mother passed out in her apartment. Fortunately, she had a medical alert button. So, she ultimately was taken to the hospital. Hospitals are scary places. You don’t...
“Without Promotion, Something Terrible Happens: Nothing” – PT Barnum
For years, I have worked with many clients in the pharmaceutical industry, and thought that the companies – and the industry as a whole – needed to communicate more effectively in promoting the great work they do. Do they make a profit? Let’s hope so! After all, that...
When Times Get Tough, The Tough Keep Going
“Certainly times are tough, but we recognize that employee development needs to continue.” This quote, from a February 9, 2009, article in The Wall Street Journal, was spoken by David Metzger, Director of Management Development at Canon USA. I congratulate Mr. Metzger...
Post-Layoff Action Plan: Pick Up & Move On
I’ve been fielding many inquiries of late from members of the media – all related to stories they are doing about our business climate of increased job loss and a horrific economy – and how those who weren’t laid off can cope with the guilt of “survival.” This week, a...
Persuasion & the Stimulus Package
The power of persuasion. It’s all about how you look at things. Aristotle said that all speaking is persuasive speaking. Ultimately, the goal is to sell ourselves and our ideas. This past week, it has been interesting to listen to the use of persuasion by our elected...