Personal Branding: What it Means and Why You Need It
by | Mar 11, 2020 | Personal Branding
Do you want to achieve increasingly greater professional success throughout the course of your working career and become known as the expert in your field?
If you answered “yes,” then building your personal brand will make a big difference in helping you achieve your goals.
What is a personal brand?
It’s different than a corporate brand: It’s not a logo, a slogan, a marketing campaign, or a specific look that people will know you by.
Your personal brand is consists of how you are perceived and how far and wide you are known within your own organization and your industry.
You might be an expert in your field, incredibly talented, reliable, and easy to work with, but if no one’s heard of you—including the top executives at your company—it’s time to take action!
Your personal brand consists of what you know, who you know, and who knows you.
Let’s take a closer look, starting with what you know…
You’re already great at what you do, aren’t you? You’re keeping up with developments in your industry, staying on the leading edge with continuing education, conferences, industry journals, and whatever is required. This is the foundation of what you need to succeed professionally in a rapidly changing world. If you want to be perceived as an expert, the first step is to truly become one.
In addition to what you know and who you know—who knows you is equally important.
- What is your vision of your personal brand?
- How do you want to be perceived?
- What do you want people to say about you when you’re not in the room?
Answering these questions will help you begin igniting your personal brand.
Read more about the MAGIC formula for personal branding: Manner, Advocates, Growth, Involvement, and Communication.) To explore a customized training for your team on this topic, visit the BRODY Market Your MAGIC training page.