Three important aspects of effective business writing are: tone, topic, and transparency.
Tone is critical because it can dramatically affect how the reader perceives you and your message. You will use a different approach when writing to a potential client whom you have never met, compared to a colleague you’ve known for years. When writing to customers or potential clients, keep your writing customer-centered.
The second aspect of writing relates to your Topic. Create a laser focus on your topic by following a logical, organized format with a main idea supported by necessary and important details.
The last key factor related to writing is Transparency. Don’t write in ways that cause your reader to wonder what you really mean. Make your writing clear and easy to read. Effective writing does not force the reader “read between the lines.”
Does your team need to enhance their Business Writing? Check out BRODY’s Business Writing for Results training to learn about developing your team’s writing skills.