Persuade Your Audience

Persuade Your Audience

Audience Attitude If you need to persuade an audience, the difference between success and failure may rest on your ability to judge your audience’s attitude and respond appropriately. Before you decide how to organize your talk, know which of the following types of...
What Makes a Speech Persuasive?

What Makes a Speech Persuasive?

You may already be aware that knowing your Purpose, Audience, and Logistics (your PAL™) is the foundation of creating a good presentation. But… What makes a presentation persuasive? A persuasive presentation must appeal to both the mind and the heart; and it must be...